In 1977 Studio Milano Cinque was created from the experience of the founders in the production of promotional wear to produce and trade gadgets for the trade and the consumers gaining importance in the world of large consumer goods. In 1983 begins to be a reality with no competition, the gadget import from China and to subsequently avoid being overwhelmed from the importers, with the help of a manager coming from Unilever, Primo Piano was founded.

The mission of this new company is the serve old and new clients with promotional items and materials for point of sale: displays, signs, packaging islands etc. Today Primo Piano-Studio Milano Cinque with the 1990 merger is a safe supplier for standard material with existing facilities as well as for taylor made solutions in any material from cardboard to wood to iron to the mix of multiple elements.